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Planning, Selling and Managing fundraising events

iCODEVGURUKUL organizes the First Practical Fundraising Workshop with specialist Gurus who work hands-on to plan, conceptualize, sell and manage high profile events. Based on Feedback from Fundraisers and Development Professionals we at iCONGO, as a first, bring to you a Workshop with real gurus and practitioners who will not only give you theoretical gyan, but will give you 360 degree solutions and show you how its done with practical experiences. This shall also be a good forum to build relationships with the gurus and people from various sectors, share ideas and forge alliances to plan fundraising events & campaigns as joint ventures. To top it, as a first, all fundraisers and delegates from NGOs shall be given handholding and assistance by iCONGO to develop a strategy for a successful fundraising event for their organisations

Date- 25th April, 2009
Venue- Vishwa Yuvak Kendra, Delhi
FEES: Rs. 4,500 + 12.36% service tax
iCONGO members- Rs. 3,000/- plus service tax.
Early Bird Offer Price For First Five Registrations- Rs. 3750

Purpose of the workshop:

  • To train the participants in the development of focused, realistic and appropriate plans
  • To identify processes that will be required to be put in place to enable the successful implementation of the plans
  • To identify additional materials and mechanisms that will be required to support the successful implementation of the plans
  • India specific case studies and experiences
  • Learn from GURUs, who are practical hands on managers and well versed with successful theories/concepts related to the subject

Building on work already carried out, the workshop will kick off a process that is intended to finally result in realistic and effective event planning and selling with support from the faculty from iCONGO.
The workshop will consist of some presentations, discussions, and group work sessions, with reports back.


April 25, 2009 – Vishwa Yuvak kendra, New Delhi

10.00 – 10.15
10.15 – 10.30
Workshop Outline by Mr. Jeroninio “Jerry” Almeida
10.30 – 11.30
Raman Raheja, Brilliant Entertainment
Modern Events - Tools for Communication, Marketing and Fund Raising
11.30 – 11.45
11.45 – 12.00
Tea Break
12.00 – 1.00
Vikram Bhalla/Vikram Chanda,
Vivify Objective: To understand how sponsors view clients
1.00 – 1.30
1.30 – 2.30
2.30 – 3.45
Jerry Almeida, iCONGO - Interactive Session
Objective: Plan & organise local events of all scales (small ticket to big ticket events)
3.45 – 4.00
Tea Break
4.00 – 4.45
Atul Sharma, exchange4media
Objective: Understanding and organising knowledge forums
4.45 – 5.15


Raman Raheja is the Co-founder and Director of Brilliant Entertainment Network and has rich experience in large format entertainment events, having been the lead manager for events like March of the Nation – 50 yrs celebration of Indian Independence, Filmfare Awards at Mumbai, Lata Mangeshkar Nite, Peter Andre Shows, Michael Jackson Show. Raman and his company have also worked on IFFI at Goa and have executed fundraising events for some charities on a pro bono basis

Vikram Bhalla

Vikram Chanda

Jeroninio Almeida has over 14 years of experience in the business sector and has worked as a business & marketing strategist which includes being a serial entrepreneur having developed successful ventures in advertising, below the line marketing, dotcoms and a large format media & entertainment company. During his 14 years in business he has planned and executed brand building campaigns, big-ticket events and brand positioning for various top brands & companies and in 2002 moved to the development sector. In the development sector, he has been instrumental for pioneering various initiatives like direct dialogue fundraising, events, donor loyalty programs, multi level marketing and direct sales through ‘Karm’ Mitra which was an out of the box idea that redefined paradigms for fundraising strategy and go beyond just asking for money. Jerry founded iCONGO and drives the movement to encourage social justice & citizen action through the people sector, as the chief volunteer and has been conducting weekend training programs (pro bono) for various NGOs over the past 5 years to encourage practical, ethical and credible fundraising to develop a long term ecosystem for the sector and has in the past 2 years declined speaking at fundraising workshops as he believes in being more interactive with a smaller audience of 20-25 people to impart and share qualitative experiences. Jerry also speaks at various high profile forums in India and overseas on CSR, Corporate Governance, Retail, Brand management, HR, Social and Corporate Communications, Cause Related Marketing, Media and Event management.

Atul Sharma